CASE STUDIES
Thoughtful solutions to retail challenges
See results from Christian retailers
CASE STUDY
JC’s Christian Bookstore
THE CHALLENGE
JC’s Christian Bookstore in Middletown, NY faced the challenge of enhancing its marketing effectiveness and boosting sales and traffic, while also aiming to make a positive impact on the community and ministry.
THE PROCESS
To address these challenges, we implemented a multi-faceted strategy. We focused on driving sales through traditional channels such as print catalogs and new customer postcards. Additionally, we enhanced their online presence by integrating Local Listing Management and Google Shopping services into their website. This comprehensive approach required meticulous coordination of various elements to ensure success.
THE RESULTS
33%
boost in Q4 sales
National Avg.
Print Response Rate
4X
“Almost 60% of our Christmas sales are attributed to customers reached through the catalog!”
– Joel Evans
CASE STUDY
Baker Book House
THE CHALLENGE
Baker Book House, a prominent Christian store in Grand Rapids, MI, needed to find a new print and mail provider to effectively reach their target audience and, crucially, measure the return on investment (ROI) from their marketing efforts.
THE PROCESS
We addressed Baker Book House's challenge by introducing our Predictive Mailing Model and catalog services. This allowed them to not only reach the right physical mailboxes but also gain real-time response analysis, enabling accurate ROI measurement.
THE RESULTS
ROI on Promotions
12X
Catalog Response Rate (Christmas 2023)
20.7%
Since the fall of 2019, we've been consistently sending our customers Parable catalogs every month. The sophisticated mailing model, which strategically targets customers most likely to respond, has led to impressive consumer response. We can tell when the catalogs have arrived in mailboxes – in store traffic increases, with catalogs in hand. We’re absolutely pleased with the results!
- Baker Book House
CASE STUDY
Faith Christian Store
THE CHALLENGE
Faith Christian Store, based in Flint, MI, lacked a robust e-commerce strategy and sought to expand its sales both online and beyond its local market.
THE PROCESS
To tackle this challenge, we developed a comprehensive plan focusing on driving online and in-store sales through various online services. We implemented our Website PRO and e-commerce solution to provide a tailored approach that catered to the unique needs of Faith Christian Store.
THE RESULTS
Increase in Website Revenue
41%
of Web Orders Shipped Out of State
40%
It's been our privilege to serve our community since 2017. We are passionate about offering products that inspire, encourage, teach, and guide, no matter where you are on your walk with Jesus. We are a locally owned and locally run small business with a huge selection of Christian items.
- Faith Christian Store